A large part of your business' success depends on the customer service you provide. Will your customers want to return? Will they tell others about your business? Depending on your level of service, customers will make choices regarding their loyalty to you. Give them that extra service that points them in your direction again and again.
Here are six ways you can provide creative customer service that your clients will remember.
1. 24 Hour Call Service
Do you accept calls any time of day? Depending on your business, a 24 hour call line can be the difference between getting more business or sending customers to the competition.
For instance, do you run a plumbing business? Unfortunately, for your customers, plumbing emergencies do not just happen during business hours. Consider a phone line that customers can call any time in service businesses, such as locksmiths, towing, computer repair, auto repair, etc.
2. Give a Gift Basket
How do you thank your customers? Consider a gift basket for long-term, loyal customers. If someone has been placing orders consistently over the year, consider giving a gift basket as a thank you for their loyalty. Giving something back to customers lets them know you value their business.
3. Remember Birthdays and Special Events
Keep a calendar of important dates for important customers. Try to keep a database of birthdays for all your customers. Send a gift certificate in the mail as a birthday present, or even a free gift. Remembering birthdays and special events helps make a customer feel special, and he or she will reward you with continued business and referrals.
4. Memorize Names
A helpful customer service idea for your business is to ask and remember your customers' names. Nothing tells a customer that they are appreciated more than greeting them by name every time they walk into your store. Teach memorization tricks to help your staff associate names to faces. This idea can go a long way to helping you build customer loyalty.
5. Send Tokens of Your Great Service
Stay in touch with your customers. Send a simple postcard after a purchase to ask how the product worked for them. Publish regular newsletters to let your customers know about special happenings about your business. Put a holiday greeting every year in the mail.
While you want to keep your correspondence professional and brief, each little reminder in the mail helps your customers know that you value their business.
6. Provide Reminders
Sometimes a customer needs to be reminded about appointments and regular maintenance. For example, if you are a dentist or a chiropractor, a small postcard reminder that a checkup is due can result in getting customers in the door again. An auto mechanic service might send a regular oil change reminder every three months to encourage customers to continue important preventative maintenance on their vehicle. Not all customers will remember to continue setting appointments. Do the work for them, and your business will be rewarded.
Customer service is not just the face-to-face interactions with your customers. It is also the little things that build big loyalty - and boost your bottom line.